Motorola Moto Tag brief product analysis and quick teardown
A brief analysis and teardown analysis on the Motorola UWB+BLE tag
Motorola unveiled the Moto Tag on June 25th, with sales starting in early August. The Moto Tag follows the release of Motorola's flagship Edge 50 Ultra, which is currently the only Motorola smartphone equipped with Ultra-Wideband (UWB) technology.
With the introduction of the Moto Tag, Motorola joins brands like Apple, Samsung, and Blackview in offering a UWB+BLE tracking device. The design of the Moto Tag closely resembles Apple's AirTag, featuring a circular form and available in two colors: blue and green. Measuring 31.9 mm in diameter and 8 mm in height—identical to the AirTag—this could be advantageous for users, as many AirTag cases should fit the Moto Tag as well.
Powered by a CR2032 coin cell lithium-ion battery, the Moto Tag offers similar functionality to other tracking devices on the market. The device is made of plastic and includes a custom button that can be used for features like remotely taking pictures with the paired smartphone.
A standout feature of the Moto Tag is its compatibility with most Android smartphones, thanks to integration with Google's new Find My Device network.
In terms of pricing, the Moto Tag is competitively positioned at 29.99 USD for a single device and 99.99 USD for a pack of four, aligning with similar products from Apple and Samsung. Notably, Blackview has taken a different approach, offering its tracking tag bundled with its smartphone (BV8900 Pro).
The teardown
PCB image link 1
PCB image link 2
Bluetooth chipset: Nordic Nrf52840 - Multiprotocol Bluetooth 5.4 SoC supporting Bluetooth Low Energy, Bluetooth mesh, NFC, Thread and Zigbee.
UWB chipset: Qorvo DW3210 - IEEE802.15.4z standard, FiRa compliant supporting Two-Way Ranging, Time Difference of Arrival (TDoA) and Phase Difference of Arrival (PDoA) implementations. UWB chip compatible with Apple U1/U2, supporting channels 5 and 9.
UWB antenna: printed on PCB with TX and RX.
If you want to make a comparison between the other tag teardown, here below I put the link for convenience: